What does DRV stand for?  I talked about the D in our last post Define Aspects of Your Business.  If you haven’t read it, please consider it a prerequisite for this post.  I went over why it is important to define a blueprint for your business.  Now it’s time to talk about the R.

R stands for Relate and signifies how your business objects connect together to create a network of information.  If you take the time to define your business you will start to see natural relationships between your data.  These relationships are frequently overlooked when designing a business solution.  Businesses often get multiple applications to solve different aspects of their operation without taking into account how their data could be related.

How can you tell if your business fell into this common problem?  Ask yourself how many disparate applications you have at your company.  Take the time to write it down.  What do you use to manage your employees, your customers, your financials, your physical locations, your events, etc.  Write down all of the applications.  If you are at a large company, I’m sure your list is lengthy.  Even some smaller companies have a different application for each one.  It doesn’t matter if you have 1 application or 100 applications, write it down.

Look over your list and think about the common attributes about your data.  You should be looking for unique information like email addresses, serial numbers, transaction numbers, etc.  These attributes we keep about people, things, and events can be used to create relationships.

You might be asking yourself at this point “Why do I care?”  Let me pose a hypothetical situation.  Let us assume that your company hosts quarterly events for your customers. How long would it take for you to answer this simple question?

Who showed up to the last customer event?

That sounds so simple doesn’t it? Your company took the time and effort (pronounced [muhn-ee]) to host an event to strengthen its relationship with its customers.  Why would you spend money to do that?  Maybe you wanted to retain customers by showing them a good time.  It could be you know your current customers are your best customers and you used it to up-sell a new product or service.  Whatever your reason is, if you can’t answer this question easily, you are missing out on powerful opportunities by neglecting the relationships in your data.

Fuse was designed to facilitate creating and utilizing data relationships.  When you create Models in the system you can then link those Models together.  Once you have your relationships created you can manage them directly in the system.  Fuse helps you discover relationships in existing data and even across disparate systems.

The ability to search through data is one of the most powerful features in Fuse.  When you create relationships in your data you can create dynamic queries that utilize those relationships.  The days of making a data request to a Report Writer or DBA are a thing of the past.

Think about the last time you had a “hunch”. Now think about the process that you had to go through to get the data to back it up. How did you get the data?  How long did it take? And most alarmingly, did it take so long that you forgot about it?


Next Up: Visualize Trends and Analyze Output